Two secret ingredients for making more profit is
Build the best product
Find the best customer
In order to get the best value of all your time, money and energy you have spent in building a product you must find the right prospects.
Yes, finding the right target audience is equally important as building the right product.
Same goes when you start marketing of your IT product to IT industry of Australia
The IT industry in Australia is very huge and constantly growing.
As per the Rentech Digital reports of August 11 2023, there are a total of 5,458 software companies in Australia.
Bold data also stated that the total number of IT companies in Australia is 31953.
So if you are thinking of exploring the Australian market to market your IT product, you are on the right track.
As soon as you think of taking your IT product to rapidly evolving, adapting yet welcoming maret of Australia, the few questions that may come in your mind is
What is the market size of IT industries in Australia? What are some of the top IT companies in Australia? How can you market them so that they can’t resist saying no? And many such questions, confusions, dilemmas, that keep you on your toes all the time.
But this blog will be of your help, as we are going to list of IT companies in Australia.
We will also discuss how you can reach out to them.
Top 10 List of IT Companies in Australia
Here is a list of some of the top IT industries in Australia, along with some details about each:
1. Atlassian
Atlassian is a well-known Australian software firm that produces a range of products for software developers and project managers. The company is headquartered in Sydney, Australia.
The Atlassian product family includes the following Atlassian-owned and operated products, including the web apps and mobile apps that may be associated with each product.
Atlassian Cloud Products: Jira Software, Trello, Statuspage, Opsgenie, Jira Align, Halp
Atlassian Server / Data Center Products: Jira Software, Analytics for Confluence app (Data Center).
2. Canva
Canva is a graphic design platform that allows users to create a variety of designs, including social media graphics, presentations, and posters.
Canva also offers a range of print products that users can customize and order directly from the platform.
Here are some of the different products of Canva:
- Business cards
- Brochures
- Flyers
- Stickers
- Greeting cards
- Postcards
- Invitations
and much more
The company is headquartered in Sydney, Australia.
3. Aristocrat Leisure
Aristocrat Leisure is an Australian gambling machine manufacturer and a global gaming content and technology company.
Here are some key points about Aristocrat Leisure
Aristocrat Leisure Limited is an Australian gambling machine manufacturer, which has its administrative and research headquarters in the Sydney suburb of North Ryde.
Aristocrat Leisure is a global gaming content and technology company and mobile games publisher.
The company has marketing and development offices in South Africa, Russia, and the United States.
Here are some of the products and services offered by Aristocrat Leisure based on the search results:
Casino Slot Machines: Aristocrat Gaming is the world’s number one premium provider of casino slot machines, innovative technology, and customer experience solutions.
Gaming Content and Technology: Aristocrat Leisure provides gaming content and technology to businesses in the gaming industry.
Mobile Games: Aristocrat Leisure also provides a top-tier publisher of free-to-play mobile games.
4. Xero
Xero is a cloud Accounting software-based accounting software that is designed for small businesses. The company is headquartered in Wellington, New Zealand, but has a significant presence in Australia.
Here are some of the various products of Xero:
Accounting software: Xero’s accounting software allows users to manage their finances, keep tidy online bookkeeping records, and make compliance easy. Users can get a full picture of their business with up-to-date financial data, connect to their bank, collaborate online in real-time, and customize the software to suit their needs. Xero offers pricing plans to suit businesses of different sizes and stages.
Payroll with Gusto: Xero’s payroll software allows users to pay their employees, manage their payroll taxes, and file their payroll tax forms. Xero partners with Gusto to provide a seamless payroll experience for users.
Bank connections: Xero allows users to connect their bank to the software and set up bank feeds. Transactions flow securely straight into Xero each business day.
Online invoicing: Xero’s invoicing software allows users to send invoices, automate reminders, and more from the comfort of their desktop or mobile app. Users can finish their invoice admin at any time.
5. Isentia
Isentia is a media intelligence and data technology company headquartered in Sydney, Australia.
The company provides a comprehensive media monitoring, analytics, and insights service across online, TV, radio, and social media.
Here are some key points about Isentia based on the search results:
Isentia is the Asia-Pacific region’s leading media intelligence company, empowering clients to understand their brand and reputation since 1982.
The company was founded by Neville Jeffress and was originally known as Media Monitors.
In 2012, the company unified its brands under one corporate name, Sentia Media, and in 2013 the company moved under one name across the Asia-Pacific region, Isentia
In May 2014, Isentia listed on the Australian Securities Exchange (ASX)
Here are some of the products and services offered by Isentia.
Media Monitoring: Isentia provides real-time, comprehensive media monitoring services across print, broadcast, online, and social media.
Media Intelligence: Isentia’s media intelligence solution provides a comprehensive media monitoring, analytics, and insights service across online, TV, radio, social media, and more.
Social Media Intelligence: Isentia’s social media intelligence tool lets you gather and organize important social data so you can better understand what’s being said about the product or services you offer.
Analytics Reports: Isentia Mediaportal is a media software that offers a variety of features like alerts, analytics reports, and many more. It is used for quantitative analysis and provides insights into media coverage.
6. SymSafE Pty. Ltd.
SymSAFE Pty. Ltd. is an IT support and service company that provides state-of-the-art IT support, service, and products to small and medium-sized businesses. The company is headquartered in Sydney, Australia
Here are some of the products and services offered by SymSafe:
Managed IT services: SymSafe offers managed IT services, including cloud services and disaster recovery, to help businesses manage their IT infrastructure and ensure business continuity
Cybersecurity: SymSafe offers a range of cybersecurity services, including network security, email security, and endpoint security, to help businesses protect their data and systems from cyber threats
Cloud infrastructure: SymSafe offers cloud infrastructure services, including cloud hosting and cloud backup, to help businesses move their IT infrastructure to the cloud and take advantage of the benefits of cloud computing
Internet services: SymSafe offers internet services, including internet service and server service, to help businesses stay connected and ensure reliable internet access
7. ASG group
ASG Group is a technology company that provides software and IT solutions to businesses. Here are some key points about ASG Group based on the search results:
ASG is an unconventional software business that buys uniquely positioned vertical SaaS companies and builds them into world-class software platforms.
ASG provides innovative, high-quality, and cost-effective IT solutions and services to businesses.
ASG provides enterprise information management and IT system management solutions software.
ASG invests in uniquely positioned vertical SaaS companies and builds them into industry-leading software.
Here are some of the products and services offered by ASG Group based on the search results:
Product Design and Development: ASG Group offers product design and development services, investing in the latest technology to stay at the cutting edge of design and development.
Digital Transformation Solutions and Consulting Services: ASG Group provides digital transformation solutions and consulting services to businesses in Australia, helping them achieve successful digital transformation.
Engineering Services: ASG Group provides a comprehensive range of quality engineering services, including design and development, manufacturing, assembly, and packaging.
Automotive Products: ASG Group designs and manufactures automotive products for the OEM, OES, and accessory sectors, as well as finished parts and assemblies for a range of industries.
8. IRESS
Iress is a technology company that provides software to the financial services industry.
The company’s software is used by more than 10,000 businesses and 500,000 users globally
Iress operates across Asia Pacific, United Kingdom & Europe, North America, and Africa
The company is a technology partner to some of the world’s most iconic financial services businesses
Some of the key features of Iress include:
Financial Services Software: Iress provides financial services software to businesses in the financial services industry, including wealth management software, market data, and more.
Global Presence: Iress operates across Asia Pacific, United Kingdom & Europe, North America, and Africa.
Large User Base: Iress software is used by more than 500,000 users globally.
Integrations and Data Feeds: Iress software has more than 200 integrations.
9. MYOB
MYOB is an Australian multinational corporation that provides tax, accounting, and other business services software to small and medium businesses
The company was founded in the early 1980s by a team of developers at Teleware, who developed accounting software
MYOB was purchased by Best Software (now part of Sage) in 1993, and in 1997, Data-Tech Software bought the company (renamed MYOB Inc.) and bought the intellectual property rights to the software
In August 2011, Archer Capital sold MYOB to Bain Capital for an undisclosed amount
The acquisition gave Bain Capital a majority stake in MYOB alongside management continued to be shareholders in the company
Some of the products offered by MYOB include:
MYOB Business Lite: This plan is perfect for businesses that need the basics and a bit extra. It includes features such as tracking income and expenses, scanning and storing receipts, connecting up to 2 bank accounts, managing tax and basic reports, accepting payments, tracking GST and lodging BAS, tracking jobs, and creating and sending unlimited professional invoices and quotes.
MYOB Business Pro: This plan includes all the features of MYOB Business Lite, plus additional features such as connecting unlimited bank accounts, cash flow reporting, advanced reporting and analytics, and budgets.
MYOB Business AccountRight Plus: This plan includes features such as automated superannuation contributions, onboarding employees remotely, payroll reporting, manual timesheets, connecting up to 2 bank accounts, managing tax and basic reports, accepting payments, tracking GST and lodging BAS, tracking jobs, and creating and sending unlimited professional invoices and quotes.
10. TechnologyOne
TechnologyOne is an Australian enterprise software company founded in 1987.
The company is headquartered in Fortitude Valley in Brisbane, Australia, with other offices in the United Kingdom, New Zealand, South Pacific, and Asia.
TechnologyOne provides enterprise software solutions that are Australian-made, with R&D teams dedicated to solving Australian problems first and meeting the unique needs of local industries.
Some of the products offered by TechnologyOne include:
SaaS ERP Solution: TechnologyOne delivers its enterprise suite as a service through the cloud to its customers
Enterprise Asset Management: TechnologyOne provides an enterprise asset management solution that helps organizations manage their assets, including maintenance, procurement, and resource allocation
ERP Financial: TechnologyOne provides an ERP financial solution that helps organizations manage their financial operations, including accounting, budgeting, and reporting
Case Management: TechnologyOne provides a case management solution that helps organizations manage their cases, including knowledge bases, digital document management, virtual assistants, and workflow management
Once you get such details, your further work gets very easy. Now you can research about the problems they are facing in producing their IT products, their requirements that help them to uplift their service so that they can serve their client better, their belief and their ability to invest in your product.
With this research, you can effectively curate your pitch and run your campaign that drives you maximum output.
To run the campaign you need to reach out to them. And for that you require their contact details.
How can you get their contact information?
There are multiple ways of getting your target audience contact details, but we will discuss only a few that actually work for all and all the time.
How to find out contact details of targeted IT companies in Australia?
There are basically 4 ways of finding out the contact details of your targeted IT companies.
1. Check company website
When it comes to finding out the contact details of any company, the first thing you should always do is check the company’s website. Many companies list out their team details which includes the key decision makers of the company.
2. Search on LinkedIn
The second way of searching the contact details is through linkedin. Yes linkedin is a social media platform on which each and every professional of every industry is used to be there. Even every company, whether big or small, is also on Linkedin.
So you can find the person’s contact details by typing their name in the search bar. If you are not able to find that way, then you can go to the company page on Linkedin. There they mention the people working at the company. Here you can search for them and go on their profile.
On their LinkedIn profile page you can check three places where you can find email address.
- Contact information section
- About section
- Banner of their profile
At these three places they generally share their contact details. But what if they don’t share at this place?
Read the next two points for that.
3. Use contact intelligence tools
There are many contact intelligence tools available that have made your job a lot easier. These tools will help you get the email address of your target audience from the company website and their LinkedIn profile too.
Some of the most popular contact intelligence tools are
Snov.io
Ampliz
Apollo
Hunter
Lusha
ZoomInfo.
You can check these tools and can try their free version or free trial to experience their working.
4. Use readymade customized database
Another easy and effective way of finding the contact information of your target audience is through the database of your target audience.
All you need to do is to tell them about your requirement and the B2B database provider will provide you the data accordingly. All you need to ensure is that the data is accurate, real-time updated, and compliant. When it comes to these attributes of data, you can try Ampliz data. Ampliz provides you accurate, real-time updated, and compliant data of your target audience.
This database is cost effective and also saves you a lot of time from searching the contact details here and there.
Thus with any of the above methods you can find the contact details of IT companies in Australia.
Conclusion
Thus, to expand your market in Australia is a great decision and full of challenges too. But with the right approach, deep research and right strategy you can surely win the game.
