Massachusetts boasts a robust healthcare system, underscored by numerous physician groups that deliver comprehensive medical services across the state. For healthcare marketers aiming to engage with these groups, understanding their structure, specialties, and key metrics is essential. Leveraging tools like Ampliz Healthcare Sales Intelligence can significantly enhance outreach efforts by providing detailed insights and contact information.

Top 20 Largest Physician Groups in Massachusetts

Here we highlighting the 20 largest physician groups in Massachusetts, ranked by their total Medicare charges:

RankPhysician Group NameMain SpecialtyMedicare ChargesNumber of PhysiciansExplore
1Massachusetts General Hospital Physicians (formerly Massachusetts General Physicians Organization)Internal Medicine$1,095,239,9463,330Explore
2Lahey Health Physicians (also known as Lahey Clinic)Internal Medicine$743,032,2721,679Explore
3Brigham and Women’s Hospital PhysiciansInternal Medicine$742,435,9382,821Explore
4Newton-Wellesley Hospital PhysiciansDiagnostic Radiology$697,530,9011,629Explore
5Tufts Medical Center Physicians (formerly Tufts Medical Center Physician Organization)Internal Medicine$642,053,2601,814Explore
6Steward Medical GroupInternal Medicine$542,424,1791,098Explore
7UMass Memorial Medical GroupInternal Medicine$514,367,1341,679Explore
8South Shore Health PhysiciansInternal Medicine$414,699,190796Explore
9Cape Cod Healthcare Physicians (also known as Physicians of Cape Cod)Internal Medicine$377,107,734612Explore
10Norwell Visiting Nurse Association IncInternal Medicine$333,990,144483Explore
11Southcoast Health Physicians (formerly Southcoast Physicians Group)Hospitalist$325,048,890532Explore
12Baystate Health Physicians (formerly Baystate Medical Practices)Internal Medicine$319,851,1821,198Explore
13Medical Affiliates of Cape Cod (formerly Emerald Physicians)Internal Medicine$310,176,807498Explore
14Harvard Medical Faculty Physicians at Beth Israel Deaconess Medical CenterInternal Medicine$288,563,4701,241Explore
15Lowell General Physician Hospital OrganizationInternal Medicine$282,941,294762Explore
16Atrius HealthInternal MedicineExplore
17North Shore Physicians GroupMulti-Specialty350+Explore
18Reliant Medical GroupMulti-SpecialtyExplore
19Southboro Medical GroupMulti-SpecialtyExplore
20Children’s Hospital Physician GroupPediatricsExplore

How to Find Physician Groups in Massachusetts?

Ampliz Healthcare Sales Intelligence is a comprehensive platform designed to assist businesses in identifying and connecting with key healthcare professionals and organizations. Here’s how you can leverage Ampliz to find and engage with the largest physician groups in Massachusetts:

  1. Access Comprehensive Databases: Ampliz offers an extensive database encompassing over 4.6 million physician contacts and more than 8,200 hospital contacts. This vast repository enables users to pinpoint specific physician groups based on various criteria such as location, specialty, and size.
  2. Advanced Search Filters: The platform provides over 25 search filters, allowing for refined searches tailored to your target audience. You can filter physician groups by parameters like Medicare charges, number of physicians, specialties, and geographic locations within Massachusetts.
  3. Real-Time Customer Analytics: Ampliz employs machine learning and artificial intelligence to track real-time customer behaviors. This feature offers actionable insights into the purchasing journeys of physician groups, enabling you to identify prospects with a higher likelihood of engaging with your offerings.
  4. Customized Data Offerings: If your requirements extend beyond standard datasets, Ampliz provides customized data solutions. By specifying your unique needs, you can obtain tailored information that aligns perfectly with your marketing objectives.

Strategies to Reach Physician Groups for Healthcare Marketing

Engaging effectively with physician groups necessitates a strategic approach that combines personalized communication with value-driven propositions. Here are some strategies to consider:

  1. Personalized Outreach: Utilize the detailed data from Ampliz to craft personalized messages that resonate with the specific needs and challenges of each physician group. Highlight how your products or services can address their unique pain points.
  2. Multi-Channel Engagement: Diversify your outreach methods by incorporating emails, phone calls, and social media interactions. A multi-channel approach increases the likelihood of capturing the attention of decision-makers within these groups.
  3. Educational Content: Develop and share informative content such as whitepapers, case studies, and webinars that provide value to the physician groups. Educational materials can position your brand as a thought leader and build trust with your audience.
  4. Leverage Data Analytics: Monitor the engagement metrics of your outreach campaigns using Ampliz’s analytics tools. Analyzing open rates, response rates, and other key performance indicators can help refine your strategies for better outcomes.
  5. Networking and Events: Participate in healthcare conferences, seminars, and local medical association meetings in Massachusetts. These events offer opportunities to connect with representatives from various physician groups face-to-face, fostering stronger relationships.
  6. Collaborative Opportunities: Explore potential partnerships or collaborations that can provide mutual benefits. For instance, offering to conduct joint webinars or research initiatives

Conclusions

Navigating the healthcare landscape in Massachusetts requires a strategic approach to connect with the largest physician groups effectively. These organizations play a crucial role in delivering medical care across the state, and reaching them for healthcare marketing requires precise data, personalized engagement, and a value-driven strategy.

Ampliz Healthcare Sales Intelligence serves as a powerful tool in this endeavor, offering extensive databases, real-time analytics, and advanced filtering options to identify and target physician groups efficiently. By leveraging Ampliz, healthcare marketers can streamline their outreach, craft personalized campaigns, and foster meaningful connections with key decision-makers.