Product marketing is all about getting the attention of the right people and building your brand. If done right, when the time to convert arrives, prospects are already primed to seal the deal.

There are various effective product marketing strategies to consider this year, so here are just a few to try yourself.

Leverage influencer marketing to reach your target audience

Influencer marketing is a great way to reach potential customers. It involves partnering with influencers who have an established audience in your niche, so you can leverage an existing fanbase.

By leveraging the power of social media platforms like Instagram which has a monthly user base of over 2.3 billion active users and TikTok, businesses can create impactful content featuring influencers.

This type of targeted marketing helps boost visibility and brand recognition. It also provides valuable feedback from consumers on how your products are being received by the public.

Additionally, it’s cost-effective compared to traditional forms of advertising, such as TV ads or print campaigns. Scaling down large budgets for production can make it one of the more affordable product marketing strategies.

Utilize customer relationship management software for maximum efficiency

Customer relationship management (CRM) software is one of the best sales tools for product marketers. This type of software helps businesses track customer interactions, better understand their customers and build more meaningful relationships with them.

It also allows you to monitor the performance of your marketing campaigns in real-time. This gives you valuable insights into which strategies are working best and where improvements need to be made.

Also, it can help streamline the process of managing leads by automating tasks such as email outreach. This even applies to generating reports covering key metrics like engagement rates or conversion rates. As such, product marketers can maximize efficiency, while optimizing their efforts to get the best results from each campaign. Lastly, they can leverage customer feedback management software as well to gain valuable insights and further refine their strategies.

Create a compelling brand story

Every business needs a brand story to connect with customers more closely. A compelling narrative can help to build trust between your business and prospects, and differentiate you from the competition. Crafting this narrative is a key part of building a brand strategy, which helps establish a strong connection with your audience and guide your marketing efforts.

To get started, think about:

  • Why does your product exist in the first place – what inspired its creation?
  • What are its unique features and benefits?
  • Who are the people in your team responsible for its development and production?

Next, craft a cohesive message that conveys all of these details in a way that resonates with potential buyers. If you’re having trouble with this, work with a product marketing agency to get the job done.

Once you have established this narrative, make sure it’s communicated consistently across all channels. This includes social media posts, website copy, email campaigns, and more. You may even create a logo that resonates with the narrative by having elements from the name and brand story in it.

With an effective and meaningful story around your products, you’ll be able to engage with customers on deeper levels. This is the core of not just good selling, but also loyalty-building.

Incorporate video content into your strategy

Video content is another useful product marketing strategy that should be in your arsenal. It can be used to showcase the features and benefits of a product and demonstrate how it works. It can also showcase customer testimonials in an engaging way that will draw viewers in. By incorporating video content into your strategy, such as showcasing customer video testimonials, it can become a powerful marketing tool.

By incorporating video content into your strategy, such as showcasing customer video testimonials, it can become a powerful marketing tool. Many platforms can help you create full-service video production for your business. These platforms offer comprehensive solutions, from filming to editing, ensuring that your video content is professional and captivating, ultimately enhancing your marketing strategy and driving engagement with your audience.

Furthermore, videos are highly shareable across social media platforms such as YouTube and Facebook. This represents another avenue for increased visibility and engagement from potential buyers.It helps to plan and schedule your posts to maximize views and engagement. Review the best social media scheduling tools and pick one that suits you.

To ensure maximum success when creating video campaigns:

  • Make sure they are well-planned ahead of time.
  • Integrate relevant messaging tailored specifically to your target audience’s needs and interests.
  • Consider what type of content is most appropriate for your customers.
  • Don’t skimp on production quality; use the right hardware and software, and outsource filming and editing if necessary.

Launch a podcast or webinar series to highlight product features and benefits

Starting a podcast or webinar for product marketing purposes is worth considering if you’ve never done so before.

These platforms offer the opportunity to dive deep into topics related to your products. In turn, this gives customers valuable insights into how what you offer will solve issues they face.

Better yet, podcast episodes or webinar recordings can be repurposed as content that can be shared across other channels. This could be YouTube videos, email campaigns, social media posts, and more.

When it comes to showcasing your brand, there’s no denying that podcasts and webinars are powerful tools that take the cake, and with our Wired Clip, you can ensure your audience hears every word clearly, leading to increased trust and higher sales conversions in the long run. 

A few key points when launching podcasts or webinars include:

  • Setting clear goals beforehand
  • Keeping content focused on educating listeners/viewers
  • Using visuals if appropriate
  • Encouraging feedback from participants during live events
  • Following up after broadcasts with additional resources where applicable

Take advantage of retargeting strategies to reengage visitors

Retargeting strategies are an effective way for product marketers to re-engage with visitors who have already interacted with their brand.

By leveraging tracking technologies, businesses can target ads at users based on the actions they’ve taken in the past. This includes visiting a website or watching videos related to the product.

Consider utilizing Voluum which is a well-known platform that provides advanced retargeting solutions and comprehensive tracking capabilities. It can provide useful for product marketers to enhance their retargeting campaigns and efficiently connect with their intended audience.

This type of personalized messaging helps draw customers back into your sales funnel. It also encourages them to make purchases or take further action, including signing up for newsletters or downloading content offers.

Moreover, retargeting campaigns often provide higher ROI than traditional forms of advertising. This comes down to their more targeted nature, and greater efficiency when it comes to reaching potential buyers online.

Final Thoughts

It’s clear that product marketing is a crucial part of any business’s success. By understanding and implementing the strategies discussed, you can set yourself up for a successful year ahead.

From leveraging influencer marketing platforms to build awareness, to utilizing video content for maximum engagement, there’s plenty to experiment with. Just make sure that your product promotions are tailored specifically toward your target audience and their needs.

Don’t forget about taking advantage of retargeting campaigns, as well as customer relationship management software. They can help streamline processes while giving invaluable insights on how best to reach potential buyers.

When done right, product marketing has the power to increase sales conversions significantly. It’s important not to overlook its impact when approaching promotional tactics across your operations.